Building Hospitality Businesses That Perform Under Pressure
Welcome to Smoke & Stone by William Hemming
Your partner for Concept development, pre-opening delivery, operational improvement and project advisory for restaurants, hotels, operators & investors.
Smoke & Stone is an independent culinary and hospitality consultancy founded by chef and operator William Hemming. Built on international experience across restaurants, hotels, events and complex hospitality projects, we help owners, operators and investors turn ambitious ideas and operational challenges into clear, workable systems.
Our approach is practical and hands-on. From concept development and pre-opening delivery to operational improvement and interim leadership, we work alongside teams to identify what is holding performance back, establish the right structure and build operations that perform under real service pressure.
Who we work with.
Restaurants
Operational improvement, leadership support and growth.
Hotels
Pre-opening delivery, kitchen systems and operational performance.
Investors & Developers
Concept development, project advisory and hospitality strategy.
How we help.
Concept Development
Turning ideas into commercially realistic hospitality concepts with clear food direction, operational structure and market positioning.
Pre-Opening Delivery
Building the systems, standards, team structure and opening plans needed before launch.
Operational Improvement
Identifying bottlenecks, improving workflows and restoring control in kitchens that are under pressure.
Project & Advisory Support
Supporting investors, operators and project teams with practical hospitality insight from concept to execution.
What Happens when
Smoke & Stone
Get Involved.
Hospitality problems rarely come from one single issue.
Weak systems, unclear standards, communication gaps, poor workflows and leadership pressure often combine until the operation becomes reactive.
Smoke & Stone helps identify where performance is being lost, then builds practical systems, clearer structure and stronger operational control.
The result is a kitchen, team or project that moves from firefighting to focused execution.
How We Work
1. Assess
We review the concept, operation, team structure,
systems and commercial goals.
2. Identify
We find where time, money, consistency or performance
is being lost.
3. Plan
We define clear priorities and build a
practical action plan
4. Implement
We work alongside teams, leadership and project partners
to put the right systems in place.
5. Stabilise
We embed standards, improve accountability and leave
behind structures that continue working.
CONTACT
Tell me what you’re building, where it’s breaking, or where you need clarity. I’ll come back with a direct next step.